The Fashion and Design Club was founded in 2011. The Club is a meeting place for the senior executives of established luxury fashion brands to discuss business issues with parties outside their brand. Discussion is confidential with Chatham House Rules always being applied. The Club’s first members were primarily founders, MDs, chairmen, directors and ex-directors of luxury brands. The brands encompass well-known British and European luxury fashion providers, as well as those from China, Japan and the United States.
Membership grew rapidly as members found the Club beneficial, not only as a networking platform and a way of sharing concerns, but also to increase their knowledge of the fashion industry sector.
Meetings were held at a private members’ club in St James. Part of each meeting was assigned to leading experts in the field; individuals who presented their knowledge and experience on a variety of topics selected by the Fashion and Design Club members. Presenters are senior executives from luxury fashion brands, partners in legal or financial firms, consultants, or CEO’s operating businesses that supplied services to the brands.
In 2015, the Luxury Fashion Insider, a newsletter in English, was available as another resource for Club members. The articles are written by experts working for luxury fashion brands as well as professional advisors with a solid knowledge base of the fashion world.
In 2014, the Fashion and Design Club commissioned the series of independent books on luxury fashion and design brands. There are currently 80 plus books in various stages of development, ranging from the big names such as Gucci, Chanel, Hermes, Burberry to smaller brands like Erdem, Temperley London and Christopher Kane.
The series of eBooks called Inside the Brand TM provide educational support for fashion and design students on the wider aspects of a luxury brand. The books aim to cover the fundamentals of what students need to know about a brand: its history, the brand’s most iconic designs, marketing and social media, key people in management, and business issues including legal issues, in most cases detailed financial figures. The books also analyse strategies that have been both successful and those which have led to failure for brands. All books are researched and developed by ex-fashion students and other contributors. The fashion brands are not involved in the development, sponsorship or advertising of any Fashion and Design Club eBook in any way.
All brands receive a copy of their book prior to publication. This provides the brand with the opportunity to submit feedback should they consider any part of the manuscript to be inaccurate.
The Fashion and Design Club Inside the Brand TM books are designed to be provocative and thought-provoking for students and others interested in luxury fashion. As an educational resource, the books will inform, stimulate discussion and offer a broader perspective into the world of luxury fashion.
The Fasion and Design Club has also initiated other projects to assist both newly-launched and established, small fashion brands.
Here at the Fashion and Design Club, we provide you with the most up-to-date perspective on the world’s top luxury fashion brands. These fashion brands include UK home-grown Burberry, Paul Smith and Temperley London. Our international brands include Dolce & Gabbana, Givenchy and Versace … the list goes on and on.
Fashion and Design Club researchers have written 85 eBooks on these luxury fashion brands, with many more in the pipeline. The content of these books provides some historical background and product information. What underpins our fashion titles, however, is a focus on the management, finance and strategic operation of each brand.
While you may love the brand and the clothing and accessories it makes, do you know what goes on behind closed doors? In the boardroom? At private lunch meetings? Before a launch? Whisperings on the other side of the catwalk?
When you read a Fashion and Design Club eBook, you’ll unravel the unknown about luxury fashion brands and the world of fashion as you move from one chapter to the next. You’ll unearth the truth about how fashion brands get their businesses to work. You’ll discover facts about luxury fashion that will perplex, confuse, amaze and mesmerise.
As a London based fashion publication initiative, the Fashion and Design Club is open-minded and unbiased. Our material is thoroughly researched and certified. Our uncensored books containing previously unpublished material will have you coming up for air. You won’t need to scour the web or wait for a Wiki update to get everything you need to know about your favourite fashion brand.
Whether you’re into Armani or Gucci, Goyard or Aspinal, the Fashion and Design Club offers all you need to know about the world of fashion and all in one place. From January 2020, you can purchase The Fashion and Design Club Inside the Brand books on Amazon and NOOK.
The Fashion and Design Club Limited is registered on UK Companies House with company number 07959085. The Club has commissioned several projects in fashion financed by our generous sponsors. Due to Chatham House Rules, there is limited information that we can share at present, other than the education project of the Inside the Brand books for fashion students.
Iayn has been the secretary of The Fashion and Design Club since its inception in December 2010. He has worked as a consultant for several luxury fashion brands. Iayn was mentored by possibly the leading expert in transforming brands. Iayn's mentor was educated at both Harvard and MIT and taught at Stanford before working in the industry. He worked successfully in approximately 100 brands before his death in 2008. You can find out more about Iayn from his LinkedIn profile.