Inside the Brand: Erdem
The Erdem brand has enjoyed fantastic success and notwithstanding, its business has still had many challenges and setbacks.
Clearly a very talented man, Erdem Moralioglu established his namesake brand in 2005. He has won many awards for his designs, which raised his presence and profile, which helped to attract wealthy clients and form collaborations with established brands. In October 2020 he was awarded an MBE for services to the fashion industry.
Now you can read about the successes and challenges that Erdem and his brand have experienced since its inception.
You Will Find Out
- Erdem’s source of finance that allowed him to start and operate his brand.
- The extent to which collaborations have impacted the brand.
- A big distraction that drove Erdem away from his creations.
- The key roles of Erdem’s team and how they played a crucial part in the success of the brand.
- How successful the brand has been in terms of turnover and profits.
- The source of revenue that has contributed immensely to profits.
- Comparative salaries of Erdem with other designers.
- The extent social media has played in the brand’s success along with celebrities, including British royalty.
- The reasons why Erdem still owns 100% of his brand, while many other designers do not.
- The future challenges for the brand.
