Buy Inside the Brand – Burberry
You can purchase ‘Inside the Brand – Burberry‘ online at Amazon or Nook. Downloadable electronic or hardcopy formats are both available.
About Burberry
Burberry is a manufacturer and retailer of luxury apparel, accessories and fragrances. The Burberry name is virtually synonymous with the tan gabardine raincoat pioneered by the company in 1856 when the company was founded in Hampshire, England by Thomas Burberry.
In 1914, Burberry invented the trench coat when it was asked to adapt a design for practical wear by World War I officers in the trenches. By the mid-20th century, the brand’s wares had become fashionable in the United States, worn by style icons from Humphrey Bogart in Casablanca and Audrey Hepburn in Breakfast at Tiffany’s making the trench look unforgettably chic and desirable.
It wasn’t until the late 1990’s that the house became known for much beyond mackintoshes and the infamous beige check.
Burberry entered the new millennium facing some branding and financial challenges but these were addressed by deploying famous models and celebrities, expanding the trench coat range and digitising the brand. Burberry is now a public company with a revenue of £2.8 billion in 2017.
Brand Rating
The Fashion and Design Club awards a rating for each brand. The criteria used to determine the rating include, but are not limited to: product quality, level of customer service, company value, share price value, financial management, corporate social responsibility, marketing and social media strategy.
[usrlist “The FDC awards Burberry:4”]
Burberry: Have your Say
Here you can rate the Burberry brand based on you own experience or opinion. You can only vote once so think carefully before clicking.
(3 votes, average: 4.00 out of 5)
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Inside the Brand – Burberry: What you will learn
In this book, you will learn about:
- Burberry from a historical perspective
- the evolution of the brand’s products
- marketing, branding and management strategies applied by the brand
- the impact of social media and digitalisation on the brand
- the impact of competitors on the brand
- Burberry’s global expansion and the consequences thereof
- the financial challenges faced by the brand
- criticisms of the brands in terms of its management strategies
Burberry Management
Here you can view some past and present members of the Burberry Senior Management including the founder, Thomas Burberry, and the current Chairman, CEO and Creative Director.
Burberry Models
Here you can view some of the international models and celebrities used by Burberry to promote its products.
Burberry Products
Here you can view an artist’s impression of some of Burberry’s products, including the iconic trenchcoat.
