Self-Portrait
How has Self-Portrait, a brand created by a relatively unknown designer, not from a wealthy family, and with no access to millions from an investor, or large cash awards from the likes of the British Fashion Council, managed to beat many accomplished designers like Jonathan W Anderson, Erdem Moralioglu, Roland Mouret and Victoria Beckham.
Why has Self-Portrait gained such an enormous celebrity following? Self-Portrait’s founder Han Chong has already left a distinctive and successful mark on the world of fashion and it appears that his ‘selfie’ brand will prevail well into the future.
