Trump’s Executive Order Bans TikTok and WeChat Western luxury fashion brands depend on Chinese social media platforms such as Tik Tok and WeChat for sales, advertising and communication. Donald Trump has signed two executive orders that will ban Chinese social media behemoths TikTok, owned by ByteDance, and WeChat, owned by
COVID-19 Inhibits Burberry AGM The Burberry Annual General Meeting (AGM) held on 15 July 2020 was not held in public due to COVID-19. The Burberry Annual General Meeting was short and Gerry Murphy, the Chairman and Marco Gobbetti, the Burberry Group CEO, gave a pre-recorded presentations. Murphy and Gobbetti then
What is Depop? Is Depop Redefining the Fashion Industry? Depop is the fashion e-commerce and peer-to-peer social app that was founded in 2011 by entrepreneur Simon Beckerman. Depop is widely referred to as a cross between Instagram and eBay, enabling consumers to buy and sell pre-loved items. The social media
Burberry’s COVID-19 Efforts Burberry has been proactive in its strategy to fight against Covid-19 by supporting relief efforts during the pandemic. Burberry CEO, Marco Gobbetti, along with the entire board of directors, took a voluntary 20 percent reduction in their base salaries between April and June 2020. The money from
Having a positive relationship with the British Royal Family can boost a brand’s turnover and increase the desire to own its products. British Royalty has the potential to be the ultimate influencers but not all royals are equal in their impact on a brand. There are four ways fashion brands
Make it British: Manufacturing and Buying British Make it British is a fashion initiative founded by former Marks & Spencer employee, Kate Hills, in 2011. The venture started as a blog aimed at assisting British brands with keeping their manufacturing on home-grown soil. Since its inception, Make it British has