GUCCI’s KOLS IN CHINA Most luxury brands deploy a single KOL for marketing, advertising and promotion in China. For the popular Italian brand, Gucci, however, one is not enough and the brand currently utilises 4 KOLs in the country as brand ambassadors, all appointed by the brand since Alessandro Michele
GUCCI’S PARADE OF LOVE? In almost unprecedented extravagance for a luxury fashion label, Kering’s powerhouse brand, Gucci, hosted its latest event, ‘Love Parade’, in Los Angeles over four days in November 2021. The 35-minute Love Parade runway show took place on Hollywood Boulevard on 2 November, with a block being
BRANDLESS ITALIC Let’s start with an easy question. Which of these bags is sold by Prada? a Saffiano Leather Double Bag – RRP £2,500 an Ella Everything Leather Bag – RRP £130 You don’t need to be a seasoned fashionista to answer the question. Obviously, the Saffiano is a Prada
BAG AN INVESTMENT WITH LUXURY HANDBAGS Forget about making money on the stock market. You might be better off investing in luxury handbags. Based on investigations by Art Market Research (AMR), the investment potential of luxury bags from the likes of Hermès, Chanel and Louis Vuitton outstrips that of classic
Merry Christmas The Fashion and Design Club would like to wish everybody involved in fashion and design a Merry Christmas and a well-deserved, restful and peaceful festive season. Thank You The Club would also like to take this opportunity to thank all those involved in the production of the Inside
Trump’s Executive Order Bans TikTok and WeChat Western luxury fashion brands depend on Chinese social media platforms such as Tik Tok and WeChat for sales, advertising and communication. Donald Trump has signed two executive orders that will ban Chinese social media behemoths TikTok, owned by ByteDance, and WeChat, owned by