Burberry’s COVID-19 Efforts Burberry has been proactive in its strategy to fight against Covid-19 by supporting relief efforts during the pandemic. Burberry CEO, Marco Gobbetti, along with the entire board of directors, took a voluntary 20 percent reduction in their base salaries between April and June 2020. The money from
Having a positive relationship with the British Royal Family can boost a brand’s turnover and increase the desire to own its products. British Royalty has the potential to be the ultimate influencers but not all royals are equal in their impact on a brand. There are four ways fashion brands
Make it British: Manufacturing and Buying British Make it British is a fashion initiative founded by former Marks & Spencer employee, Kate Hills, in 2011. The venture started as a blog aimed at assisting British brands with keeping their manufacturing on home-grown soil. Since its inception, Make it British has