LVMH Tiffany Deal In November 2019, French fashion conglomerate LVHM made a bid of $16.2 billion for Tiffany & Co, the multinational luxury jewellery chain. In so doing, LVMH would add the brand to its ever-growing stable that includes Louis Vuitton, Dior, and Givenchy. Moreover, the LVMH Tiffany deal would
Changing Attitudes Consumer attitudes towards buying and wearing second-hand clothing have changed dramatically in recent years. A 2018 study found that that 64% of women are happy to buy second-hand clothing compared to 45% just two years earlier. It is predicted that by 2028, 13% of the clothing in a
Fashion Brands Doing the Unthinkable While top luxury fashion brands such as Chanel have raised their prices recently others have adopted another strategy. Fierce competition, declining sales, and uncertainty stemming from coronavirus have had a serious impact on the finances of many luxury fashion brands. Many small brands, in particular,
Tough Times Mean Unusual Measures With the current global economic crisis stemming from the COVID-19 pandemic, many luxury fashion brands are considering novel ways of marketing and selling their merchandise. Many labels such as DVF, La Perla and Omega have closed stores in an attempt to reduce operating costs. Stuck