Month: August 2021

REEBOK, WALL STREET AND BEYOND

REEBOK ACQUISITION With its impressive revenue of £353 million ($489 million) in 2020, it looks as if brand management company, Authentic Brands Group, (ABG) won’t be slowing down anytime soon, pandemic or not. On 12 August 2021, it was announced that German apparel giant, Adidas was selling its subsidiary Reebok

HOW TO MAKE A FORTUNE IN A PANDEMIC

ABG LICENSING MASTERY How do you achieve a revenue of £353 million ($489 million) in the retail industry without making anything, operating zero stores, and not managing any supply chains, especially during a pandemic? Ask Jamie Salter, CEO of Authentic Brands Group (ABG) and he’ll be sure to provide a