GUCCI’s KOLS IN CHINA Most luxury brands deploy a single KOL for marketing, advertising and promotion in China. For the popular Italian brand, Gucci, however, one is not enough and the brand currently utilises 4 KOLs in the country as brand ambassadors, all appointed by the brand since Alessandro Michele
REEBOK ACQUISITION With its impressive revenue of £353 million ($489 million) in 2020, it looks as if brand management company, Authentic Brands Group, (ABG) won’t be slowing down anytime soon, pandemic or not. On 12 August 2021, it was announced that German apparel giant, Adidas was selling its subsidiary Reebok
ABG LICENSING MASTERY How do you achieve a revenue of £353 million ($489 million) in the retail industry without making anything, operating zero stores, and not managing any supply chains, especially during a pandemic? Ask Jamie Salter, CEO of Authentic Brands Group (ABG) and he’ll be sure to provide a
BAG AN INVESTMENT WITH LUXURY HANDBAGS Forget about making money on the stock market. You might be better off investing in luxury handbags. Based on investigations by Art Market Research (AMR), the investment potential of luxury bags from the likes of Hermès, Chanel and Louis Vuitton outstrips that of classic
Covid is the Final Nail in the Coffin for Pink Shirtmaker Pink Shirtmaker, the LVMH-owned fashion retailer and founded as Thomas Pink, has seen its last days. Maybe. Founded by 3 Irish brothers in 1984, the brand became popular in the mid- to late-80s as young City professionals were looking
Mary Katrantzou Bites the Dust In November 2020, Mary Katrantzou was yet another luxury fashion brand to enter into a CVA (Company Voluntary Arrangement). It seems like there will be many more that will follow suit in 2021. Even small brands owned by a luxury conglomerate have no guarantee of