GUCCI’s KOLS IN CHINA Most luxury brands deploy a single KOL for marketing, advertising and promotion in China. For the popular Italian brand, Gucci, however, one is not enough and the brand currently utilises 4 KOLs in the country as brand ambassadors, all appointed by the brand since Alessandro Michele
GUCCI’S PARADE OF LOVE? In almost unprecedented extravagance for a luxury fashion label, Kering’s powerhouse brand, Gucci, hosted its latest event, ‘Love Parade’, in Los Angeles over four days in November 2021. The 35-minute Love Parade runway show took place on Hollywood Boulevard on 2 November, with a block being
VIVIENNE WESTWOOD STEPS UP IN COVID-19 While most luxury fashion labels have had a rough ride throughout the coronavirus pandemic, the same is not entirely true for Vivienne Westwood, the British brand known for introducing punk and new wave into mainstream fashion. For its accounts to 31 December 2020, operating
BRANDLESS ITALIC Let’s start with an easy question. Which of these bags is sold by Prada? a Saffiano Leather Double Bag – RRP £2,500 an Ella Everything Leather Bag – RRP £130 You don’t need to be a seasoned fashionista to answer the question. Obviously, the Saffiano is a Prada