Is Self-Portrait a Threat to High-End Luxury Brands?

Is Self-Portrait a Threat to High-End Luxury Brands?

The Self-Portrait USP Self-Portrait, founded in October 2013 by Malaysian-born Han Chong, started out with only 17 dresses and offered customers affordable access to luxury fashion. The brand’s Spring 2014 collection encapsulated its fundamental USP – quintessential lace, re-contextualising the delicate thread with a sexy, flattering twist. Customers were very