Having a positive relationship with the British Royal Family can boost a brand’s turnover and increase the desire to own its products. British Royalty has the potential to be the ultimate influencers but not all royals are equal in their impact on a brand. There are four ways fashion brands
Annoushka’s Jewellery Successes Annoushka Ducas has achieved what many only dare to dream. Annoushka Ducas has launched two successful jewellery businesses that have made a significant impact on the global luxury market. In 1990, Annoushka and husband John Ayton started Links of London, an enterprise that stemmed from the idea
DVF Losses Diane Von Furstenberg’s luxury fashion brand DVF faces substantial losses. The United States operation, DVF Studio LLC, lost $22 million in the financial year ending 31 December 2018, and liabilities exceeded assets by more than $6 million on its Balance Sheet. In 2017, DVF lost $35 million and
Details of Your Incompetence Meryl Streep’s portrayal of a demanding and powerful fashion magazine editor in The Devil Wears Prada was supposedly a fictional depiction of Vogue editor-in-chief, Anna Wintour. The New York Times bestseller on which the movie is based is written by Lauren Weisberger, once an assistant to
4 Easy Steps to Turn a Brand Around Take an old British brand, add a top British international style icon, throw in a good Creative Director, roll out stores and BINGO! You have a successful turnaround for Kent & Curwen, a brand that had been in the doldrums for many
Roland Mouret is synonymous with luxury fashion. His acclaimed 2005 Galaxy dress was an instant global hit amongst celebrities and your average Joanne’s alike. Kim Kardashian, Cameron Diaz, Rachael Weisz, and Sofia Vergara have all been seen in the frock. The dress is still available to this day. In his