Supreme Finds a New Home Supreme, the cult streetwear and skateboarding brand, has been acquired by Denver-based apparel company, VF Corporation. VF, the parent of Vans, The North Face, and Timberland, has been on the lookout for expansion via external acquisitions. On 9 November this year, a deal was struck
What is luxury? They made us believe that it was the rare, the expensive, the exclusive, everything that seemed unattainable… Now we realise that luxury was those little things that we did not know how to value when we had them and now that they are gone, we miss them
Second-hand Fashion is Worth Billions The market for second-hand luxury fashion is growing 4 times faster than the primary luxury market selling new products. Currently, the luxury resale market is worth £18.5 billion ($24 billion). Milan Station Milan Station launched in China in 2007 selling pre-owned luxury handbags. The brand
LVMH Tiffany Deal In November 2019, French fashion conglomerate LVHM made a bid of $16.2 billion for Tiffany & Co, the multinational luxury jewellery chain. In so doing, LVMH would add the brand to its ever-growing stable that includes Louis Vuitton, Dior, and Givenchy. Moreover, the LVMH Tiffany deal would
Changing Attitudes Consumer attitudes towards buying and wearing second-hand clothing have changed dramatically in recent years. A 2018 study found that that 64% of women are happy to buy second-hand clothing compared to 45% just two years earlier. It is predicted that by 2028, 13% of the clothing in a
Fashion Brands Doing the Unthinkable While top luxury fashion brands such as Chanel have raised their prices recently others have adopted another strategy. Fierce competition, declining sales, and uncertainty stemming from coronavirus have had a serious impact on the finances of many luxury fashion brands. Many small brands, in particular,