Changing Attitudes Consumer attitudes towards buying and wearing second-hand clothing have changed dramatically in recent years. A 2018 study found that that 64% of women are happy to buy second-hand clothing compared to 45% just two years earlier. It is predicted that by 2028, 13% of the clothing in a
Fashion Brands Doing the Unthinkable While top luxury fashion brands such as Chanel have raised their prices recently others have adopted another strategy. Fierce competition, declining sales, and uncertainty stemming from coronavirus have had a serious impact on the finances of many luxury fashion brands. Many small brands, in particular,
Tough Times Mean Unusual Measures With the current global economic crisis stemming from the COVID-19 pandemic, many luxury fashion brands are considering novel ways of marketing and selling their merchandise. Many labels such as DVF, La Perla and Omega have closed stores in an attempt to reduce operating costs. Stuck
The Self-Portrait USP Self-Portrait, founded in October 2013 by Malaysian-born Han Chong, started out with only 17 dresses and offered customers affordable access to luxury fashion. The brand’s Spring 2014 collection encapsulated its fundamental USP – quintessential lace, re-contextualising the delicate thread with a sexy, flattering twist. Customers were very
Losses for Jimmy Choo are in excess of £360 million for the year ending 31 March 2020. Find out why… Small Beginnings but Rapid Growth Jimmy Choo cofounded his namesake brand with British Vogue accessories editor Tamara Mellon in 1996. The £150,000 capital for the launch was made possible by
The Accidental Designer: From Selling Fish to Fish Cufflinks This may seem like an unlikely beginning to the story of a successful luxury jewellery brand, but the rise of Annoushka began with her mother’s fish business. Annoushka Ducas and her husband John Ayton founded Links of London in 1990 after