Fashion Brands Doing the Unthinkable While top luxury fashion brands such as Chanel have raised their prices recently others have adopted another strategy. Fierce competition, declining sales, and uncertainty stemming from coronavirus have had a serious impact on the finances of many luxury fashion brands. Many small brands, in particular,
The Self-Portrait USP Self-Portrait, founded in October 2013 by Malaysian-born Han Chong, started out with only 17 dresses and offered customers affordable access to luxury fashion. The brand’s Spring 2014 collection encapsulated its fundamental USP – quintessential lace, re-contextualising the delicate thread with a sexy, flattering twist. Customers were very
Coty in a Nutshell Coty owns more than 70 international brands and has fragrance license agreements with the luxury fashion brands Burberry, Dolce & Gabbana, Gucci, Tiffany & Co., and others. In 2013, Coty was listed on the New York Stock Exchange. In 2016, under the leadership of Peter Harf,
The Accidental Designer: From Selling Fish to Fish Cufflinks This may seem like an unlikely beginning to the story of a successful luxury jewellery brand, but the rise of Annoushka began with her mother’s fish business. Annoushka Ducas and her husband John Ayton founded Links of London in 1990 after
Erdem is Sitting Pretty Canadian born Erdem Moralioglu founded his namesake fashion brand in 2005. Erdem encapsulates femininity by using quality fabrics with whimsical themes. The brand’s designs feature bold colours and embellished patterns, a style which has become synonymous with the designer. Erdem has received numerous accolades over the
Trump’s Executive Order Bans TikTok and WeChat Western luxury fashion brands depend on Chinese social media platforms such as Tik Tok and WeChat for sales, advertising and communication. Donald Trump has signed two executive orders that will ban Chinese social media behemoths TikTok, owned by ByteDance, and WeChat, owned by